Our Team.

Our Leadership.

A Diverse Group of People who are committed to continuing the Vision that John W. Payne created in 1968.

Danny Payne

President

After graduating from the University of Florida with a degree in Industrial and Systems Engineering, Danny started working at IcareLabs in 2008 and, later, he also earned his MBA from Auburn University - keeping with the orange and blue. For fun, you will find Danny running as he trains for and participates in long-distance running events.

JAMES PAYNE

Vice President

James has been part of the IcareLabs team since 1997. He is a graduate of Eckerd College with a degree in computer science and also holds an MBA degree from the Florida Institute of Technology. When not at work you will still find James trying out the latest and greatest in tech and relaxing with his dogs.

TINA FARRELL

Director of Account Management

Tina is the Director of Account Management with IcareLabs and was named one of the top influential women in optical for 2021. She has 30+ years of experience in the optical industry and 10+ years working with IcareLabs. Her retail optical experience gives her a unique perspective on how she can help ECPs across the country grow their business.

James S, Director of Sales and Marketing

James Stephany

Director of Sales & Marketing

James joined IcareLabs in 2005 and has over 30 years of optical experience. James is our go-to optical expert and loves to share his knowledge with customers. He also leads our sales team and sets the vision for our customer service experience. In his free time, you'll find James enjoying the outdoors with his family; especially hunting or fishing.

Scott Latimer

Director of Operations

Scott has over 42 years of optical operations and technical experience and runs our lab with his Team of Professionals. In addition to holding a certification in Lean Six Sigma Black Belt, he is also an ABO certified. When not running our lab, you'll find Scott enjoying time with his family, running - and cheering on the Tampa Bay Buccaneers.

EMMA SHELLEY

Operations Manager

Emma joined IcareLabs in 2021, bringing with her extensive management experience from her years at Publix grocery stores. She plays a crucial role in managing our lab operations and supporting the talented team that keeps everything running smoothly. Outside of work, Emma enjoys quality time with family and friends.

DanieL Shearon

Maintenance & Operations Manager

Daniel joined IcareLabs in 2018 after previously working for Essilor as a Crizal technician for 10 years. Daniel is skilled in restoring abused and discarded machines to their prior glory. When not at work, Daniel enjoys volunteering with Big Brothers Big Sisters of Tampa Bay and exploring surrounding towns on his bicycle.

REGGIE TERRY

AR Manager

Reggie has been part of the Icare family since 2009 and has been in the optical industry since 1995 - he brings a wide range of experience and breadth of knowledge to our AR lab. When not at work, you'll find Reggie jogging the roads of St. Petersburg or cheering on his Tampa sports teams as he is an avid Bucs, Lightning, and Rays fan.

Camille Lowery

Customer Service Manager

Camille joined IcareLabs in 2008 and currently serves as our Customer Service Manager, where she plays a vital role in leading our team of account managers and contributing to our success. Originally from Ohio, she has embraced Florida’s warm weather and enjoys discovering scenic outdoor spots for camping and exploring with friends

KellY Brady

Human Resources Manager

Kelly has been a cornerstone of IcareLabs for 21 years, overseeing Human Resources and fostering our incredible work culture. Often regarded as the "mom" of the team, she brings warmth and care to everything she does. Outside of work, Kelly is passionate about wildlife rehabilitation, crafting, and cherishing time with her grandkids whenever possible.