Our Team.

Our Leadership.

A Diverse Group of People who are committed to continuing the Vision that John W. Payne created in 1968.
Danny Payne, President
Danny Payne


After graduating from the University of Florida with a degree in Industrial and Systems Engineering, Danny started working at IcareLabs in 2008 and, later, he also earned his MBA from Auburn University - keeping with the orange and blue. For fun, you will find Danny running as he trains for and participates in long-distance running events.

Tyler Payne, Executive VP of IcareLabs
Tyler Payne

Executive Vice President

Tyler joined the family business in 2015 after earning his JD and MBA degrees from Stetson University. Before that, he earned two undergraduate degrees from the University of Florida in Business Management and Religion. When not working, Tyler enjoys travel, politics, boating, and cheering on the Florida Gators football team at games near and far. 

James Payne, Vice President of Technology

Vice President of Technology

James has been part of the IcareLabs team since 1997. He is a graduate of Eckerd College with a degree in computer science and also holds an MBA degree from the Florida Institute of Technology. When not at work you will still find James trying out the latest and greatest in tech and relaxing with his dogs.

Mary Kingma, IcareLabs Director of Finance
Mary Kingma

Director of Finance

Mary has been part of the IcareLabs family since 2017 where she leads our accounts receivable and accounts payable team. Before coming to us, Mary worked for nine years at one of America's largest financial services firms. She holds a degree in accounting from the University of South Florida and loves spending time with her family.

James Stephany, IcareLabs Director of Sales and Marketing
James Stephany

Director of Sales & Marketing

James joined IcareLabs in 2005 and has over 30 years of optical experience. James is our go-to optical expert and loves to share his knowledge with customers. He also leads our sales team and sets the vision for our customer service experience. In his free time, you'll find James enjoying the outdoors with his family; especially hunting or fishing.

Scott W. Latimer, Director of Operations at IcareLabs
Scott Latimer

Director of Operations

Scott has over 35 years of optical operations and technical experience and runs our lab with his team of professionals. In addition to holding a certification in Lean Six Sigma Black Belt, he is also a certified optician. When not running our lab, you'll find Scott enjoying time with his family, boating, kayaking, or golfing - and cheering on the Tampa Bay Bucs.

Tina Farrell, IcareLabs Director of Acct Management

Director of Account Management

Tina is the Director of Account Management with IcareLabs and was named one of the top influential women in optical for 2021. She has 30+ years of experience in the optical industry and 10+ years working with IcareLabs. Her retail optical experience gives her a unique perspective on how she can help ECPs across the country grow their business.

Camille Lowery, IcareLabs Customer Service Manager
Camille Lowery

Account Representative Manager

Camille joined IcareLabs in 2008 and is currently leading our account representatives who provide our excellent customer service and she is an integral part of our success. Being from Ohio, Camille has grown to love the warm Florida weather and finding great outdoor spots to explore or go camping with friends.

Kelly Brady, IcareLabs Employee Relations Manager
KellY Brady

Human Resources Manager

Kelly has been with IcareLabs for 17 years and is primarily responsible for functions of Human Resources and helping create our awesome work culture. She is the mom of our group. When not working, Kelly takes part in wildlife rehab, gardening, crafting, and spending time with her grandkids as often as possible. 

Reggie Terry, IcareLabs AR Manager

AR Manager

Reggie has been part of the Icare family since 2009 and has been in the optical industry since 1995 - he brings a wide range of experience and breadth of knowledge to our AR lab. When not at work, you'll find Reggie jogging the roads of St. Petersburg or cheering on his Tampa sports teams as he is an avid Bucs, Lightning, and Rays fan.

Daniel S, Operations Manager
DanieL Shearon

Maintenance & Operations Manager

Daniel joined IcareLabs in 2018 after previously working for Essilor as a Crizal technician for 10 years. Daniel is skilled in restoring abused and discarded machines to their prior glory. When not at work, Daniel enjoys volunteering with Big Brothers Big Sisters of Tampa Bay and exploring surrounding towns on his bicycle. 

Emma S, Operations Manager
Emma Shelley

Operations Manager

Emma joined IcareLabs in 2021 after many years working in management at Publix grocery stores. She is actually the step-sister of Danny and James Payne so she, as well, is in the family business now. She is responsible for helping manage our lab and the team who makes it all run. When not working, Emma enjoys spending time with family and friends. 

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